Tata Motors rolls out 10 trucks under ‘Prima’ brand

With an aim to tap the mutiaxle segment of trucks industry that accounts for 65% of sales in India, Tata Motors launched its range of ten low-priced trucks under its Prima brand.   

The new range, named Prima LX, incorporates 6 heavy trucks for haulage segment and 4 trucks for construction purpose. It is 20% cheaper in comparison to the Prima range and produced at the company’s Jamshedpur plant. 

The new range is priced between Rs 18.5 lakh to Rs 32.5 lakh and with its addition the company aims at increasing its market share in medium and heavy duty trucks which is generally between 64-67%.

In the upcoming three years, the LX range is expected to account for 10-15% of the company’s truck business.

Suggested Readings: 
Used Trucks

Tata Motors reveals new petrol engine

Tata Motors Ltd. is all set to launch new series in its petrol engines, which is likely to power a few of its future cars. While catering to the change in consumer preference for fuel, the company revealed its new series’ first variant on Monday.    Due to government’s go ahead on increasing diesel prices, the gap between diesel and petrol price is diminishing; thus generating demand for petrol cars. The company is going to use the latest 1.2 litre turbocharged engine in its compact vehicle. Some of them are likely to be unveiled later this year.  Read more news, kindly click here