Cars as a status marker
Clinging on to the glitters of
the society, cars and bikes continue to be the deciding instruments for
defining class and social status of an individual. Wrapped in luxury, Gen Y
flaunts a long romance with exquisite samples of cars and bikes – that claims
to be an opulent charm of the nation. With the onset of some exquisite models
invading in India, innumerable galleries get dressed up in an array of luxury
and it is quite easy to understand why those gorgeous wheels mesmerize the
futuristic air of the era.
Gen-y enthusiasts
Trimming aspirations to the basic
consoles is not the option for Gen Y, to whom owning a car is more a status
quotient. For enthusiasts bearing finer
tastes in terms of vehicle performance and other technological specifications,
vehicle is more a lifestyle choice. While debuts in the market influence the
core preference of the alike mass, innovative hybrids are also among the
fascinating counts. Frenzied lovers seem to pen down cars and bikes with
stupendous performance to their wish list, as they aspire to own one.
Reasons for inclination to used
cars
Today, vehicles represent an ode
to the most intricate craftsmanship. However, strivers who wish to add a bit of
dash to their regular lifestyle and amp up social status quotient are among the
go getterzzz… as a crusader of culture. While the desire to own a strong player
persists in the minds, they may have to compromise on the note of monetary
implications. Also, the alike-minded youth are mostly among the first time
drivers for such cars, who aren’t really having their hands set on the
steering. Hence the obvious inclination falls towards pre owned vehicles, which
solely contributes to an equally high demand on the market for used cars in India.
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