Catering
to the remarkable growth of used cars in India, Shriram Automall India Limited
serves the most transparent and effective bidding platforms to facilitate their
trade.Various manufacturers and their dealers have
built a strong association with the company to dispose their used cars in
India. Visit www.samil.in for more information about it.
The
market of used cars in India is facing a remarkable growth in comparison to the
new ones. And, this trend is aptly justified by a lower sales figure for new
cars along with higher discount rates. In such a scenario, government makes its
contribution towards demand generation by cutting down excise duty. But if we
look at the state of used cars in India, the market is booming at a significant
pace.
While
discovering an opportunity in the same segment, Shriram Automall India Limited
(SAMIL) facilitates the trade of used cars in India. Through its transparent
and organised bidding platforms, including Physical Bidding, Online Bidding,
Private Treaty and One Stop Classified, SAMIL brings the buyers and sellers
together from around the country. Its recent initiative, Auto, is exclusively
dedicated to used cars in India.
Various manufacturers and their dealers, like TATA, GM, TOYOTA, have been
associated with the company to dispose their exchanged, trade-in cars,
unregistered, demo and display cars. While taking these associations further,
SAMIL has conducted several physical bidding events in different locations,
such as Mysore, Mangalore, Bengaluru, Delhi, Hubli, Coimbatore, Tamil Nadu,
Calicut, Vijayawada, Raipur and Nagpur. The success ratio of these events is
justified by its aggressive marketing strategies that go into the execution
process. Through innovative promotional activities, it attracts a wide range of
audience in its events. Keeping the aspirations of target audience in mind,
every communication is designed effectively to mainly attract the end-users of
used cars in India. By scheduling these exclusive events only on the weekends,
the company enhances the footfall to a great extent. As a result, its every
event becomes immensely prominent amongst potential buyers.
Apart from physical bidding, SAMIL ensures
maximum certainty of sales through its other bidding platforms. While offering
a wide range of pre-owned vehicles and equipment, SAMIL’s bidding platforms
have been adopted by almost every brand in the automobile industry. The online
bidding platform of SAMIL serves as the most easy and instant platform in terms
of market reach. With every minor detail about inventories available, this
platform helps masses in striking the most-suited deal for them. Through its
private treaty platform, SAMIL bridges the gap between buyers and sellers in
terms of negotiations. Its one stop classified is a virtual platform with
exhaustive information on available inventories. Through a user-friendly
interface, this platform scores high in terms of usage.
Ruling the aspirations of youth, cars will
continue to be a substantial part of automobile industry. To maintain status,
youth always go for the premium brands in automobile industry. But these
desires lose all hopes when money comes into the picture.
This scenario has contributed immensely in
grasping demand for used cars in India from that segment of the society and
SAMIL is going to serve that demand with its growing steps towards pre-owned
cars market in India.
On the grounds of fairness and
transparency, it boasts of more than 100 bidding locations inclusive of 31
well-structured Automalls and aims at 60 Automalls in 2014. Sameer Malhotra.
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